Why are social media called social?
Wikipedia defines 'social' as 'attitudes, orientations or behaviors which take the interests, intentions or needs of other people into account'. Media in turn is ultimately nothing more than a platform used to store, receive and transmit information. Let's look at a refrigerator, which is a cooling appliance used to store foods and drinks (at least for most people). Would we ever think about calling this appliance a social refrigerator? Of course not. Social is keeping in mind what others living in our household like to eat and drink and restocking the fridge accordingly, rather than concentrating on our personal favorites. People are social (or unsocial), but not the appliances, platforms and other tools that they use.
